Why softer grips could transform your game


So many of us are not using the right grips on our golf clubs. So what can we do about it? Allow Golf Pride to help

The grip is the only part of the club with which we have contact throughout the swing, so should we be making better decisions about the grips we are using?

Golf Pride certainly think so, and that thought process was the driving force to design their latest model, the CPX, which is the company’s softest ever performance grip.

“The connection between the hands and mind is critical in the game of golf. We’re so excited about CPX because the new design and ultra-soft rubber compound we’ve developed take this connection to the next level. Anyone who tries the CPX will immediately feel the difference.”   

Jamie Ledford, Golf Pride

Golf Pride CPX: First impressions

These grips stand out from a mile away. I love the light grey colour way and also think the use of different textures is really striking. But the patterns aren’t just for visual effect, they are part of the new technologies.

Golf Pride CPX: The technology

CPX stands for ‘Comfort Performance Extreme’. The whole idea behind the grip is to provide superior feel through extreme softness while also delivering the best new technologies.

golf pride cpx

The grip is constructed from a soft and responsive rubber compound which moulds to the hands for ultimate control and stress relief. A soft grip for a hard game.

“We know that golfers of every calibre quest for the ‘right feel’ when they have a club in their hands. The new CPX focuses on exactly that. Golf is hard. There’s a lot to think about. We believe that the right grip can create comfort – for your hands and your mind – regardless of your skill level.”

Eric Gibson, Golf Pride

The striking design comes from the EXO Diamond-quilted pattern that is inspired by the grips on BMX bikes. It is raised to maximise contact area with your hands to enhance performance. It also reduces vibrations to give you maximum comfort in your hands.

The blue end-cap is a Control Core, this complements the softer rubber around it and helps provide maximum control.

So should you be using a firm or a soft grip?

golf pride grips

There is a huge variety of different grips on the market. People will generally consider grip size but often don’t think about getting the correct firmness.

Generally faster swinging players like firm golf grips as they feel they don’t have to grip them as hard so keep control. A soft grip allows you to grip the club harder and often works really well for slower swinging players and those with less grip strength than a tour pro.

Soft grips like the Golf Pride CPX are also great for those who have wrist or arm injuries as they help with shock absorption at impact.

Ultimately though you need to use a grip that you like the feel of and that feels comfortable in your hands. There are so many types of golf grips so it really is worth testing a few different models out.

Golf Pride grips: The full line-up

Are you using firm or soft golf grips? I’ve collated a list of the full Golf Pride line-up from firmest to softest so you know which to try next.

golf pride CPX
Golf Pride Z Grip

The firmest grip in Golf Pride’s line-up. It also comes with an align option which helps golfers get consistent hand placement. It also has a heavy cord texture for moisture management.

golf pride CPX
Golf Pride Tour Velvet Cord

The most widely used grip among tour players. The tight weave cotton twill pattern means this is still one of golf prides firmest grips.

golf pride CPX
Golf Pride MMC

A hybrid grip that fuses the best of rubber and corded grips. The upper section is made from brushed cotton cord, this is from and great in all weather conditions. The lower section is performance rubber for feel and responsiveness.

golf pride CPX
Golf Pride Tour Velvet

The most widely used grip among tour players. The rubber blend compound has a non-slip surface pattern for maximum playability.

golf pride CPX
Golf Pride VDR

The VDR is specifically designed for increase traction and excellent all weather performance. This is achieved through three depths of grip texture. This precision-cut, variable depth texture combines with shock reducing rubber to protect your wrists on off centre strikes.

golf pride CPX
Golf Pride Tour Wrap 2G

This is a one piece simulated wrap grip. It combines the looks and feel of luxury leather with the durability and performance of high-tech rubber.

golf pride CPX
Golf Pride Tour Wrap Microsuede

Tour Wrap technology in a unique microsuede material. This is a proprietary finish that delivers a soft feel but also provides exceptional traction in wet weather conditions.

golf pride CPX
Golf Pride CP2 Pro

Perfect if you like a soft tacky feel. an internal control core stabiliser reduces torque while the top wrap later delivers comfort. The bottom of the grip is larger, equivalent to four extra layers of tape. This encourages even grip pressure across both hands.

golf pride CPX
Golf Pride CPX

The newest addition to Golf Pride’s range is also the softest, offering the most comfort and reduce vibrations.

Golf Pride CPX: The details

Available: April 1

Sizes: Undersize, Standard, Midsize, Jumbo

Colour: Grey/Blue

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