Sustainable golf brand Oceantee has pledged to donate a percentage of its sales to help the environment.
The company, which is an official partner of the EuroPro Tour and the Ladies European Tour, has joined the 1% for The Planet initiative.
It means firms donate 1% of their sales to environmental causes around the world, whether they are profitable or not.
Oceantee is now on a mission to encourage golfers to think about their impact on the environment.
The firm says if all 66 million golfers on the planet were to buy a packet of its bamboo tees, it would be able to donate nearly £2 million to good causes.
“1% may not sound like much, but when we all commit to being just a little better 1% adds up,” said Oceantee founder Edward Sandison.
“Based on the latest R&A figures, if every golfer around the world – that’s 66 million by the way – switched to a pack of our Oceantee bamboo tees, we’d be donating nearly £2 million to vital projects around the world, as well as reducing the amount of plastic in our seas.”
1% for The Planet is a group of individuals, businesses and non-profit organisations which collaborates to tackle environmental issues.
The scheme also allows customers to identify businesses like Oceantee which create sustainable products.
So far around $250 million has been donated to environmental causes around the world.
Founder Yvon Chouinard described the movement as “paying rent for our use of the planet”.