Men’s Golf preview: East Lake Cup


ATLANTA – The Texas men’s golf program begins its fourth and final event of its 2020 fall slate on Monday, as they take part in the East Lake Cup held at the East Lake Golf Club in Atlanta. Monday will be the tournament’s round of stroke play, followed by two days of match play competition on Tuesday and Wednesday.

2020 East Lake Cup
Oct. 26-28, 2020

Atlanta, Ga. (East Lake Golf Club)
Format: Stroke play Monday, Match play Tuesday-Wednesday
Par/Yardage: 72/7,450
TV: Golf Channel (M-W, 2-5 p.m. CT – LIVE)
Field: Oklahoma, Pepperdine, Texas, Texas Tech
Lineup: Cole Hammer, Parker Coody, Travis Vick, Christoffer Bring, Pierceson Coody
Live Results:

EVENT FORMAT: The tournament format is modeled after the NCAA Championships, consisting of an opening round of stroke play to determine an individual male and female champion, and to assign seeding for the following two days of match play. 

Male winners of the stroke play portion at the East Lake Cup include Scottie Scheffler (2016) and Viktor Hovland (2018), each of whom returned to East Lake last month as two of the 30 players competing in the PGA TOUR’s season-culminating TOUR Championship. Notably on the women’s side, Andrea Lee won the individual format in 2016 as a freshman, and is currently 48th in the Race to the CME Globe standings while competing in her rookie season on the LPGA Tour.

BROADCAST TEAM: GOLF Channel’s live tournament broadcast team will be anchored by Bob Papa, Curt Byrum and Steve Burkowski in the broadcast booth. Billy Ray Brown also will contribute to coverage as an on-course reporter.

NEWS COVERAGE: Preceding live tournament coverage will be a special College Central show outlining top storylines each day from 2-3 p.m. ET. Cara Banks will host College Central and be joined in-studio by Tripp Isenhour and college insider Ryan Lavner. Burkowski will offer reports from on-site at East Lake Golf Club.

GOLF Channel associate editor Brentley Romine also will be on-site at East Lakeproviding editorial coverage, as well as content for the network’s digital and social media platforms.

EAST LAKE FOUNDATION: The event benefits the East Lake Foundation, a charitable organization dedicated to helping families build better lives and children reach their highest potential. The foundation fosters a holistic approach to community revitalization, incorporating mixed-income housing, cradle-to-college education and community wellness. 

The Tom Cousins Award is an annual recognition at the East Lake Cup, presented to an outstanding male and female golfer who exemplify the values of the East LakeFoundation: exceling in academics and engagement in his or her community. The award – presented on Monday night of tournament week – is named for Atlanta philanthropist Tom Cousins, founder of the East Lake Foundation, who led the transformation of a community in despair into a thriving neighborhood which has become a national model for community redevelopment through Purpose Built Communities.

The East Lake Cup is one of the largest contributors to the East Lake Foundation, having raised more than $1.5 million for the foundation since the tournament’s inception in 2015. ZipRecuriter and Uber Eats are the presenting sponsors of the 2020 East Lake Cup, with Bridgestone Golf, Mercedes-Benz and Topgolf serving as additional sponsors of the tournament.

HOME OF COLLEGE GOLF: GOLF Channel is the television home for college golf, televising six college golf championships. Following its announcement in 2013 as the exclusive television provider of the NCAA Golf Championships, GOLF Channel has provided live coverage of the men’s NCAA Championships since 2014 and the women’s NCAA Championships since 2015, which now are hosted at the same venue in consecutive weeks. The 2021 NCAA Women’s and Men’s Golf Championships will take place at Grayhawk Golf Club in Scottsdale, Ariz.

In addition to the NCAA Championships and the East Lake Cup, GOLF Channel also televises the Western Intercollegiate presented by Topgolf, one of the longest running college tournaments in the U.S. taking place at Pasatiempo Golf Club in Santa Cruz, Calif; the Maridoe Collegiate Invitational at Maridoe Golf Club in Texas, and the Blessings Collegiate Invitational in Fayetteville, Ark. GOLF Channel also deploys its comprehensive portfolio of news, digital and social media coverage year-round in covering collegiate golf, including specials for regional and national qualifying, on-site and wraparound news from golf’s biggest college events, and year-end award shows for the Haskins and ANNIKA Awards presented by Stifel.

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